A LOGO WITH MEANING
The RED HOUSE logo was designed with a great deal of thought and reflects several of our ideologies. In addition to its aesthetic design reflecting a red house in the centre, surrounded by a colourful flower, the RED HOUSE logo was designed with the above acronym - our 5 core principles - in mind. The 5 core planning principles for world-class standard Public Health programs are also encapsulated in the smaller flower petals.
The colour red was emphasised as a representation of strength, determination and empowerment: traits that we know people with eating disorders already posses, and which we hope to further instil and develop. The colourful logo represents the spectrum of eating disorders and their severity, as well as the staged process of recovery (see Transtheoretical Model). It also symbolises the emergence that we promote, from the dark and monochromatic life of living with a severe and chronic eating disorder, into a more colour-filled life as one begins to recover.
As a whole, the flower also represents the Japanese cherry blossom flower. No other flower could be a better representative of those battling with an eating disorder - each blossom represents a person who is battling. The significance of the cherry blossom tree in Japanese culture goes back hundreds of years. When it blooms to mark the beginning of Spring it is a symbol of hope, new beginnings, and the beauty of life, however its short life also serves as a reminder of the fragility of life. Choosing the cherry blossom as the flower to represent our organisation is a way of "giving" those tenets to those battling the stranglehold of an eating disorder. Further, the cherry blossom fits in with the other inspirations that we have derived from Japanese culture.
RED HOUSE is an acronym for Recovery from Eating Disorders: Hope Optimism, Understanding, Support and Empowerment. These are more than just words to us.
Recovery from Eating Disorders - To us, recovery means more than short-term weight gain and more than weight gain "per se". Full recovery from an eating disorder means developing a healthy relationship with food: one that can be sustained and will help you thrive, both physically and mentally, throughout your lifespan. Recovery also means finding your passion, purpose and voice, reaching your full potential, and leading a meaningful, fulfilling, and productive life. We aim to help you achieve these tenets.
Hope - It is well recognised that hope is one of the most critical factors required for a person to make a full recovery from mental illness. It helps build resilience and motivation and is the number one factor responsible for prevention of suicide.
Optimism - We encourage an optimistic outlook for everyone who participates in RED HOUSE services. We strongly discourage any kind of competition relating to behaviours and/or weight issues. Unlike most mainstream treatments we place an emphasis on what is right about people (e.g. strengths, interests, and ability to make healthy choices) and as opposed to what is wrong (e.g. clinical pathology, diagnosis, negative thoughts and behaviours associated with eating disorders etc.)
Understanding - We provide understanding about the complexities and individual nature of eating disorders. We also understand that when it comes to treatment, one size does not fit all, and thus we provide a pallet of integrative service/program options from which you can choose, according to your individual interests and needs.
Support - Providing both peer and professional support, and supporting both sufferers of eating disorders and their families.
Empowerment - Empowering sufferers to take control and responsibility for their health and recovery, through education, choice, compassion and continuity-of-care